By Abid Chaudhry TWA ______ CEO Universal Service Fund Ch. Mudassar Naveed emphasized the importance of increasing awareness and early detection of breast cancer in Pakistan during his message at the "Breast Cancer Awareness Walk" organized by the Universal Service Fund (USF). This significant event, held at Fatima Jinnah Park (F-9), drew a substantial participant, including notable figures such as Joint Secretary MoITT, Saima Ahad, renowned Oncologist Dr. Muhammad Farrukh, USF employees, and women from diverse backgrounds. Joint Secretary MoITT, Saima Ahad, emphasized the crucial role of open communication: "Mothers must initiate conversations with daughters about breast cancer, instilling the habit of regular check-ups. This disease's hereditary nature necessitates proactive measures." Ahad said, to tackle this, the government is utilizing various channels to create awareness. For instance, she urged Media to use their platforms to educate the public about breast cancer, especially in small towns and rural areas. This includes encouraging women to conduct regular self-examinations and seek medical help if they detect any abnormalities. Together, we can break the silence and save lives," She added. CEO Universal Service Fund, Chaudhry Mudassar Naveed, pledged USF's support for government initiatives and organizations combating breast cancer in the country. He urged people to join the movement to spread awareness and save lives. Early detection and prevention are crucial in combating breast cancer as; "Protecting Women, Preserving Generations", Mudassar added. Mudassar Naveed, further stated that USF, a Government of Pakistan initiative under the Ministry of IT & Telecom, is dedicated to bridging the digital divide by expanding telecommunications access across Pakistan. In recognition of Breast Cancer Awareness Month and the alarming breast cancer prevalence among Pakistani women, USF organized a walk to: Raise awareness about breast cancer symptoms and prevention, Support early detection and treatment efforts and to Promote a healthier, more informed community. Renowned Oncologist Dr. Muhammad Farrukh stressed that breast cancer is curable if detected early. He recommended: Monthly self-examinations, Yearly examinations by caregivers and Screening starting at an early age. Dr. Farrukh highlighted socio-cultural barriers to timely treatment: "Feminine sensitivity, stigmatization, and aversion to male doctors hinder women from seeking care. Breaking these barriers is crucial for effective breast cancer management."