Alisher Tukhtaev, Ambassador of Uzbekistan to Pakistan, reaffirmed the commitment of Uzbekistan to deepen bilateral tourism and cultural ties with Pakistan during the Uzbekistan Tourism Roadshow 2025, held in Islamabad.

Addressing an audience of dignitaries, tourism professionals, and business leaders, Ambassador Alisher highlighted the centuries-old connection between the two nations through shared history, culture, and Islamic heritage. He noted that cities like Samarkand, Bukhara, and Khiva—rich in Sufi traditions and Islamic architecture—resonate with Pakistan’s own cultural and spiritual identity. “This roadshow is a great opportunity to bring our nations even closer through tourism and people-to-people contacts,” said the Ambassador. He praised ongoing efforts by both governments to facilitate travel, citing simplified visa regimes, direct flight connectivity, and strengthened cooperation between tour operators and investors. He emphasized Uzbekistan's vast tourism potential, which includes UNESCO World Heritage sites, adventure tourism in mountain and desert regions, and wellness tourism through natural springs and resorts. The country is also investing in modernizing its tourism infrastructure, preserving historic landmarks, and embracing digital tools for smarter travel experiences.

A large number of people from different walks of life, including diplomats from various countries, attended the event, reflecting the growing international interest in enhancing regional tourism cooperation.

On this occasion, special cultural and colorful performances were showcased by artists from Uzbekistan. These vibrant presentations received great appreciation from the audience and added a festive atmosphere to the event, highlighting the rich artistic traditions of Uzbekistan.

Uzbek cuisine also brings more unforgettable memories. Dishes like palov, shashlik, and samsa are loved by many visitors. Food shows who we are – and we hope to see more food festivals that bring our two cultures together. Ambassador Tukhtaev extended a warm invitation to Pakistani investors and tourism stakeholders to explore opportunities in hospitality, transportation, and cultural event management in Uzbekistan. He also encouraged collaborations in educational and professional training between tourism institutions of both countries. “Our goal is to promote sustainable tourism that not only drives economic growth but also fosters cultural understanding and environmental responsibility,” he added. The Ambassador concluded by calling for joint travel packages, cultural exchanges, and increased engagement through social media influencers to showcase the beauty and hospitality of both nations.

Earlier, Chairman of the Tourism Committee of Uzbekistan, Umid Shodiev, has emphasized the centuries-old historical and cultural ties between Pakistan and Uzbekistan, calling for greater people-to-people engagement through tourism. Speaking on the enduring relationship between the two nations, Shodiev remarked, “Though both countries came into being in the 20th century, our lands have been connected for over a millennium through trade routes, scholars, and spiritual leaders.” He noted that Pakistani tourists often experience a deep sense of familiarity when visiting historic Uzbek cities like Samarkand and Bukhara, which mirror the cultural essence of Multan and Thatta—once vibrant hubs on the ancient Silk Road. Shodiev extended a warm invitation to Pakistani travelers to visit the shrines of revered Islamic figures such as Imam Bukhari (Samarkand), Bahauddin Naqshband (Bukhara), and Al-Hakim al-Tirmizi (Termez), highlighting these sites as symbols of a shared spiritual legacy. He also pointed to Farghana, the birthplace of Mughal Emperor Babur, as a significant landmark in both nations’ intertwined history. Praising the recent advancements in Uzbekistan’s tourism sector under President Shavkat Mirziyoyev, he stated that the country has become one of the region’s fastest-growing and safest tourist destinations, with over 10 million international visitors recorded in 2024. Highlighting the appeal of cultural tourism, Shodiev underscored Uzbekistan’s efforts in preserving UNESCO World Heritage Sites such as Registan Square and the Ark Fortress. “These landmarks are global treasures, but for Pakistanis, the connection is emotional and deeply rooted in shared heritage,” he said. The message comes as Uzbekistan positions itself as a welcoming destination for Pakistani tourists, fostering deeper regional ties through cultural exchange and historical appreciation.

Managing Director PTDC, Aftabur Rehman Rana, welcomed the Uzbek delegation and praised the visit as a key step toward strengthening tourism ties. He highlighted the shared Silk Road heritage of both nations and emphasized the potential for cultural exchange, economic growth, and lasting friendship through increased tourism collaboration. “Both nations are blessed with rich histories and landscapes that reflect the spirit of the Silk Road - uniting people across cultures and regions,” Rana concluded.

An exhibition of national handicrafts and vibrant Uzbek traditional dresses was one of the main attractions for female visitors, beautifully showcased at the venue. Ms. Hamida Inoyatova, an art and fashion expert from Uzbekistan, expressed her happiness in presenting her work and shared her enthusiasm for future collaborations with Pakistan.

The Uzbekistan Tourism Roadshow 2025 marks a significant step toward enhanced tourism diplomacy between Uzbekistan and Pakistan, paving the way for greater regional cooperation and people-to-people connectivity.