By Adnan Hameed TWA ______ PTCL, Pakistan’s premier telecommunications and integrated ICT services provider, has introduced the SHOQ TV Box powered by Android TV by Google, marking a paradigm shift in TV viewing experiences and entertainment offerings. The unveiling of the SHOQ TV Box took place at a captivating event in Islamabad, attended by the leadership of PTCL Group and ZTE, signaling a transformative moment in Pakistan’s television landscape. This innovative product not only redefines the TV viewing experience but also paves the way for global collaborations to introduce cutting-edge digital solutions to the Pakistani market. Crafted to deliver a truly immersive TV experience for families, SHOQ TV offers a diverse selection of 200 Live Television channels, including 60 channels in HD, and an impressive library of on-demand content totaling 15,000 hours. With features like interactive rewind & play, catch-up options, voice-controlled navigation, and personalized content selection, SHOQ TV empowers users with unparalleled control over their entertainment choices. The user-friendly interface ensures effortless navigation, providing viewers with superior picture quality, enhanced details, and lifelike visuals. Pre-installed apps such as SHOQ, Netflix, and YouTube offer endless entertainment possibilities, while access to the Google Play Store allows users to explore a vast array of additional content. Seamless integration with built-in Chromecast enables users to cast their favorite content from mobile devices to the TV screen effortlessly. Speaking at the launch event, Hatem Bamatraf, President and Group CEO of PTCL & Ufone 4G, expressed his excitement about SHOQ TV, emphasizing its role in empowering customers with innovative, convenient, and immersive viewing experiences. He extended gratitude to Google and ZTE for their collaboration, underscoring SHOQ TV as a significant milestone in PTCL’s commitment to revolutionizing TV viewing in Pakistan. Li Guowen, CEO of ZTE Pakistan, echoed sentiments of pride in the longstanding partnership between ZTE and PTCL Group, highlighting ZTE’s global track record in delivering Android TV Set-Top Boxes (STBs) and reaffirming commitment to providing cutting-edge solutions. SHOQ TV reinforces PTCL’s dedication to delivering high-quality news and entertainment content, building on the success of its flagship OTT platform ‘SHOQ’. PTCL remains committed to innovation, continually enhancing the digital lifestyles of its customers and offering a comprehensive telecommunication experience.