Serena Hotels, in collaboration with the Embassy of Portugal hosted Soulful Strings: Portugal & Pakistan a great musical journey that brought together two remarkable traditions through the universal language of music.

The evening featured a mesmerizing performance by celebrated Portuguese classical guitarist Pedro Jóia and renowned Pakistani musician Arieb Azhar, who captivated the audience with a soulful fusion of Portuguese guitar melodies and the spiritual depth of Sufi verse. This artistic collaboration highlighted the richness of both cultures and offered a profound, meditative experience to all in attendance.

The event was graced by members of the diplomatic community, along with distinguished representatives from the corporate sector and media personalities, all gathered to celebrate the power of music as a bridge between nations. The CEO of Serena Hotels, Aziz Bolani remarked, “we believe in the power of cultural diplomacy to create meaningful connections between people and nations. Soulful Strings reflects our commitment to encouraging dialogue and harmony through art and music".

The Ambassador of Portugal Frederico De Silva shared, “This collaboration is a celebration of the shared cultural values of Portugal and Pakistan. Music is a profound medium that transcends borders, and this event is evidence to the continuing friendship and mutual appreciation between our two countries.” As a part of Serena Hotels ongoing Cultural Diplomacy initiative, the event reaffirmed the organization's dedication to promoting intercultural understanding, creative expression, and people-to-people connectivity.

Soulful Strings stands as a tribute to the harmony that can be achieved when diverse artistic traditions come together with a shared purpose.